As one of the most recognizable logos ever, Twitter’s logo has gone through a number of subtle refinements over time that give it its immediacy and dynamism. Watching ‘Larry’ the bird’s evolution as a logo is like watching a Pokemon evolve. Now, they have one of the most beautiful brand identities out there. After changing their name from Ubercab, Uber’s logo also evolved to look less like a European supermarket chain. Uber has a pretty unique origin story that’s reflected in the evolution of their logos. A great example of how logo color combinations can turn a good logo into a great one. After whatever happened in 1954, they eventually settled on a monochrome version of their current logo, adding color in the 80s. Ikeaīefore they found their iconic, structured, yellow and blue logo in the 1980s, Swedish homeware giant Ikea started out with what looked like the Chupa Chups logo (only it wasn’t designed by Dali). From ‘awful Willy Wonka parody logo that I sketched while drunk’, to Pepsi’s classic flare logo, it’s safe to say that sometimes, time really does heals all wounds. Watching the Pepsi logo change over time is a bit like watching a really, really old car get refurbished. Below are some of the best logo evolutions we’ve seen in history Pepsi We’ll start with the sweet, and end with the bitter. So get ready to snap your fingers at the best, and scream internally at the worst logo evolutions of all time. Thanks to the internet, every logo blunder is out there somewhere, just like your scene haircut, Myspace selfies, and My Chemical Romance quotes. And sometimes, a whole bunch of them give in to peer pressure and all start to look the same (looking at you, high-end fashion).
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